Developing a solid sales training program that focuses on suggestive selling and making sales training one of your top priorities is essential to driving your profit.Training your wait staff to become top sales performers and making your dining room a profit center is essential to the growth of your restaurant, especially in a sluggish economy. Here are some key selling ideas and specific training strategies:
The Menu: A Server's Sales Brochure
A sales person can not sell properly unless they have obtained the necessary product knowledge. Being equipped with this knowledge builds our servers confidence to effectively sell to our customers."
Then, as ongoing refreshers, each server should attend pre-shift meetings that touch on core sales strategies. This is a good time to implement sales contests to drive sales motivation.Up-selling and Making Add-On Sales
Sell the Benefits-tell the customer how they can benefit from a particular food/beverage item. (bottle of wine/champagne) • Customers with hearty appetites..."I'm starved." (large Captain's Platter) • Customers inviting your suggestions..."What do you suggest?" Teach your staff to refuse selling any alcohol to minors.
Restaurant Training - Waitress and Waiter Training to Fuel Sales for Hospitality and Food Service
If you own a restaurant, for example, there are many ways you can use banners and signs.
Use Banners and Signs to Promote Unique Events
For example, if you need signs to advertise the arrival of new menu items, consider short-term signs since they will be most cost-effective. Whatever the case may be, banners and signs offer numerous choices for restaurant owners who want to uphold a professional and effective image to their customers and employees.
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