Sunday, December 25, 2011

Increase Restaurant Dining Room Service With Anticipation And Reaction

20 Great Kid Friendly Marketing Ideas for Your Restaurant - Part 3 Have family nights

Produce family deals

Family packs welcome family business in a different way. Have a games room with tokens

If your restaurant is right for this it is a great way for the kids to keep busy while the parents enjoy their meal. If the games take tokens, you can include them with a children's meal and more can be purchased if necessary. Have a children's dining area

Servers or parents can escort the kids over to the fish tank to view the fish. All kids love gazing into a fish tank. Have a children's mascot

If you have a theme for your restaurant, you can co-ordinate with that theme. For example if you are a steak restaurant you could have a cowboy.

20 Great Kid Friendly Marketing Ideas for Your Restaurant - Part 3


Anticipation and Reaction is a crucial concept in delivering and maintaining excellent restaurant dining room service. The waiter should react by spending some extra time at this table because, most likely, this table will order even more menu items -- if given that extra time. With anticipation of the customer's needs, and reaction, the waiter should know to give efficient, unobtrusive service, yet not ignoring the table.Then, there is the situation of the crying baby at the table. With anticipation and reaction, the host should seat this party as close to the bar as possible. Yes, anticipation and reaction by the staff and management will improve restaurant dining room service and increase profits!

Friday, December 23, 2011

Have family nights

Produce family deals

Family packs welcome family business in a different way. Have a games room with tokens

If your restaurant is right for this it is a great way for the kids to keep busy while the parents enjoy their meal. If the games take tokens, you can include them with a children's meal and more can be purchased if necessary. Have a children's dining area

All kids love gazing into a fish tank. Have a children's mascot

For example if you are a steak restaurant you could have a cowboy.

20 Great Kid Friendly Marketing Ideas for Your Restaurant - Part 3


As an owner/operator or manager of a food service operation that serves liquor, wine, and/or beer, it is most important that you make sure the waiters are getting proper bar service. This makes life hard for the bartender keeping him/her from providing proper service for the waitstaff and customers sitting at the bar. Poor bar service has a negative domino effect on the dining room service. The extra income and trying to please the customers will not be worth dealing with poor bar service.;Again, the simple solution to this problem is for the restaurant manager running the dining room to make his/her presence known to the bartender---- especially when the dining room is experiencing the "rush." If the bartender is still unwilling to provide fast and efficient service to the waitstaff while being observed by a restaurant manager, then obviously a much larger problem exists with this employee.

Saturday, December 17, 2011

The 8 Important Characteristics Identified In The Most Prosperous Restaurant Operations and Marketing and advertising Systems

One area that needs your focused attention when you are starting out in the restaurant business is menu planning.

Restaurant Concept

Different Types of Restaurant Menus

The alternative is to offer a menu that is constantly changing. However it makes it difficult if new menus need to be printed frequently.

A la carte restaurant menus require customers to select menu items individually and everything is priced separately.

Menu Size

At the lower end of the restaurant spectrum you can basically do your restaurant menu planning and then hire kitchen staff that are capable of making the dishes that you have in mind. You may have a separate menu section for children or your menu may include options for vegetarians.

More than One Menu?

More upscale restaurants usually need more than one menu. A separate drinks menu or wine list is common but other courses such as dessert could also have their own menu.

If you want to open a restaurant and succeed then it is essential that you know how to plan a restaurant menu, how to set menu prices and how to design a menu in a way that maximizes sales and the diner's experience.

How to Plan a Restaurant Menu - Tips and Ideas


It's time for a change! Change can be a difficult thing for most everyone, including restaurant owners, especially during economically challenging times. You want fresh food in your restaurant… you need fresh ideas too.

TAKE ACTION ON THE RIGHT ACTIVITIES A great idea without action is just still a an idea. Just that bit of a change from customer to guest can make a huge difference in the way people visiting your restaurant will feel. Your restaurants operations numbers, financials and marketing as well as having a way to measure your guests' experience will help you know how your restaurant rates. What is a memorable dining experience you may ask?

THE IMPORTANCE OF DIRECT RESPONSE MARKETING TO YOUR GUESTS Much of your time, energy, resources and focus need to be put into becoming a better restaurant marketer by creating systematized, measurable marketing. Direct response marketing, the type of marketing that makes people take action and respond, needs to be employed in every marketing piece you create. Marketing to your restaurant guests creates a relationship that will help you succeed… growing that relationship will grow your success too.

If you are still thinking of your restaurant in the same way that you did 5, 10 or 20 years ago, you need to stop limiting yourself, your restaurant and your guests! If you would like to receive more information about how to succeed in the restaurant business, go to and get your FREE Report.

Friday, December 16, 2011

Ending the Restaurant Failure Myth

Incorporate Role Play for a Winning Training Program

Incorporating role play into your training programs will help your guests receive an encore performance every time.

Role play is one of the most effective tools in the trainer's toolbox where participants can experience real life situations and "learn by doing". Role play can be used to train any level of company personnel including staff, managers, and even company executives.

Role play allows teams to experience real life situations in a simulated and controlled environment. When used to master a skill, role play builds confidence as the skill is practiced and coaching is administered by a trainer. For example, role playing a guest situation will allow teams to better understand how a guest feels. There are many roles that can be played such as a guest and service representative, a manager and team member, a service representative and kitchen team member or similar combinations.

As a head start, we have listed some suggested scenarios that will help you role play with your teams. 9. Two bus persons talking about personal issues while ignoring a guest's signal for service 10. Kitchen team member loudly demanding a server to pick up an order 11. Manager threatening a team member's job

If role play is designed properly and effectively executed, it can be very valuable to the success of any company.

Restaurant Training - Waitress ; Waiter Training Role Play Tips For Hospitality Education ; Learning


For the benefit of aspiring restaurateurs, restaurant investors, and the restaurant industry, it's time to set the record straight.

Tuesday, December 13, 2011

Banners and Signs Can Assist Your Restaurant

Restaurant Training - Waitress and Waiter Training to Fuel Sales for Hospitality and Food Service Developing a solid sales training program that focuses on suggestive selling and making sales training one of your top priorities is essential to driving your profit.

Training your wait staff to become top sales performers and making your dining room a profit center is essential to the growth of your restaurant, especially in a sluggish economy. Here are some key selling ideas and specific training strategies:

The Menu: A Server's Sales Brochure

A sales person can not sell properly unless they have obtained the necessary product knowledge. Being equipped with this knowledge builds our servers confidence to effectively sell to our customers."

Then, as ongoing refreshers, each server should attend pre-shift meetings that touch on core sales strategies. This is a good time to implement sales contests to drive sales motivation.

Up-selling and Making Add-On Sales

Sell the Benefits-tell the customer how they can benefit from a particular food/beverage item. (bottle of wine/champagne) • Customers with hearty appetites..."I'm starved." (large Captain's Platter) • Customers inviting your suggestions..."What do you suggest?" Teach your staff to refuse selling any alcohol to minors.

Restaurant Training - Waitress and Waiter Training to Fuel Sales for Hospitality and Food Service


If you own a restaurant, for example, there are many ways you can use banners and signs.

Use Banners and Signs to Promote Unique Events

For example, if you need signs to advertise the arrival of new menu items, consider short-term signs since they will be most cost-effective. Whatever the case may be, banners and signs offer numerous choices for restaurant owners who want to uphold a professional and effective image to their customers and employees.

Monday, December 12, 2011

Restaurant Service Improvement: Make An Effective Waitstaff Tip-Out System

Restaurant Training - Waiter ; Waitress Training Tips For Customer Service - Hospitality Education One way is through personalizing service for each type of customer that comes to your business. The same holds true for business customers versus vacationers. It is never safe to think that your restaurant service staff will inherently understand these differences.

Here is an exercise to share with your service team. It lists various types of customers and ways to customize service for each customer category. During a pre-shift meeting or company training session, review this exercise with your restaurant service staff.

Customer Types and Service Suggestions:

Other customer types include customers dining alone (the solo customer), disabled customers, teenagers as customers, customers who are in a rush, first-time customers, and customers who dine in large groups/gatherings. Again, each different type of customer has "specific" service needs. Exceeding the needs of each customer with customized service takes a little extra time.

Restaurant Training - Waiter ; Waitress Training Tips For Customer Service - Hospitality Education


The "Tip-Out System" is an;important part of;a restaurant's dining room staff;success;for many different;reasons. Tips are the basic salary for most restaurant service employees, and must be;divided with utmost respect and care. It must remembered that an improper system can make or break a dining room service;staff to the point where employees may deliver poor service or;actually quit the job.

It all depends on the restaurant dining room service system, and on the;"desired level of customer service" ---so crucial for success.





















Every restaurant is an enigma, so the tip-out system must fit the;restaurant's personality.

To physically perform the;tip-out revenue split, the waiters can place the;tip-out revenue;percentages for the receiving;dining room service employees;into envelopes.

The restaurant service tip-out system must always;be fair and balanced with very few complaints from the staff.

Saturday, December 10, 2011

Restaurant management software (InnoWaiter) with wireless ordering turns waiters into InnoWaiters

Today's Chef, Tomorrow's Restaurateur - Restaurant Start-up Tips Every Chef Should Know About! Over 54,000 new restaurant business licenses were applied for in the last twelve months nationally. Concept Development: Can you create a concept, position it in the marketplace, and grow the concept through licensing or franchising? Pre-opening: Are you able to produce a Feasibility Study, a Business Plan, a Demographic Survey, and schedule the opening around a timetable and budget?

Avoid wasting money. Quality prior planning will help you avoid the unexpected.

Get the right team. Implement the right systems. By getting help, you will save money, time, and heartache.

Get the right menu. It needs to be done right the first time. Vendor Negotiation. Most importantly, you will get your restaurant open.

Today's Chef, Tomorrow's Restaurateur - Restaurant Start-up Tips Every Chef Should Know About!


InnoWaiter ;complete Restaurant management software with wireless ordering

and making a wireless transmission of the order to the restaurant kitchen.

becomes the leader of the technology in Pakistan by introducing ;a complete Restaurant management system with wireless ordering InnoWaiter.

"We see smaller, standalone restaurants getting interested in wireless computing," says Taslim Ahmed, Manager at SORCIM Technologies, which has developed the restaurant management software. The technology ensures that orders are speeded up and also allows restaurant staff to spend more time on their guests.;Adds Tahir Yaaseen, Owner China Town Islamabad, "The restaurant management software InnoWaiter also helps to compute data like average spend per person and popularity analysis of the dishes and the restaurant.

Details of InnoWaiter "A comprehensive restaurant management software with wireless ordering" currently selling in Pakistan can be found at

Thursday, December 8, 2011

Restaurant Information: Developing Communication Skills

Waitress and Waiter Training - Restaurant Training Tips for Superior Customer Service

Training your team to adopt effective communication skills will add to your guests' overall experience.

• Maintain effective eye contact

Waitress and Waiter Training - Restaurant Training Tips for Superior Customer Service


An important skill that is vital to personnel that are employed in a food and beverage establishment is communication.; Effective communication is important as personnel interact with both guests and one another.; For a business entity such as a food and beverage establishment to be successful, honed communication skills are a must.

A well detailed restaurant SOP will establish how food and beverage establishment personnel should interact with guests.; A detailed restaurant training guide will elaborate on effective procedures to instill the necessary communication skills into personnel.; A restaurant manager will ensure that all of these components come together for the overall success of the operation.

Effective communication is the means in which information is conveyed between parties.; Food and beverage operations demand interactive relations with staff and guests.; As such, communication is an integral facet of day to day business.; Effective communication skills on the part of personnel will, in turn, translate into quality service that the guest will find pleasurable.; Happy guests mean return business and consistent revenue streams – a plus for every restaurant manager.





















For food and beverage personnel, non-verbal communication skills are just as important as verbal skills.; What you don’t say can actually convey volumes of meaning.; Guests, in fact, take a variety of meaning from non-verbal communication cues.; A handshake, for example, can convey warmth and a sense of welcome when guests are greeted upon entry into a food and beverage establishment.

Thursday, December 1, 2011

Restaurant Point of Sale Technique: Permitting Your Business enterprise to Receive Its Utmost Potential

To make money in the restaurant business, restaurant owners have to have a competitive advantage.

The only two real and lasting competitive advantages any restaurant owner can have are -- Innovation and Marketing.

Marketing is the only thing that generates profit for a restaurant.

Marketing (when done right) is the best investment any restaurant owner can ever make.

The average restaurant owner thinks his job is to "run his restaurant." He doesn't have time to market his restaurant -- or even to learn how to market a restaurant. A restaurant owner's job should be to market, innovate and promote his/her restaurant.

Most restaurant owners work long hours, but it doesn't take long hours to market, innovate and promote a restaurant.

A restaurant owner who masters innovation and marketing could swap restaurants with any restaurant owner in town. Concentrate on Innovation and Marketing and watch your restaurant profits skyrocket.

Utilizing a restaurant point of sale system can be of major help in making your business reach its optimum potential. A restaurant point of sale system can help you keep up with such technological advancement.